April 2012 Cosmetic World
Dr. Stuart Kaplan, creator and founder of KAPLAN MD Skincare, made a personal appearance at Bergdorf Goodman in New York City on January 20 to introduce customers to his new products.
The Beverly Hills-based dermatologist conducted skin consultations and worked with his team and the store’s beauty advisors to educate customers on the benefits and value of his products.
“I truly felt a partnership between my team, the cosmetics department and Bergdorf’s entire corporate staff,” said Kaplan. “The customers were absolutely enraptured and amazed at the science behind the products, especially when I explained the different causes of skin aging.”