Letter from Dr. Kaplan

As a Beverly Hills dermatologist for over 25 years, I have made it my life's work to help people look as beautiful on the outside as they feel on the inside.

In this spirit, I formulated and developed kaplanMD Skincare - a line of medically proven skincare solutions designed to treat the unmet skin needs of today's men and women.

My colleagues ask me why I started a skincare line when the market is saturated with new products. The answer is simple: I could not find a product out there that prevented and treated the skin symptoms my patients complained about.

kaplanMD is the result of 4 years of intense research and clinical trials. Most skincare products on the market today only address two types of aging, which are caused by Time and Environmental Damage. But I have identified a third type of skin aging caused by Natural Hormonal Progression. This creates skin symptoms different from just chronologic aging or sun damage alone, and has never been addressed by a skincare line before.

Then after seeing my patients bring in bags of products to ask my opinion on which ones they should use and in which order, I knew I needed to make kaplanMD easy to use.

As a result, kaplanMD is based on my 10-3-1 Concept: 10 active ingredients per product, to prevent and treat all 3 types of skin aging, in 1 concise and synergistic line. Each formula is maximized with the best ingredients so you get the benefits of a dozen products in just 1 application. Consider kaplanMD the first complete “balanced diet” for the skin.

Understand that this not a gimmicky, "instant result" based line. I would not stake my name and reputation on a product unless I believed in it. These are lifestyle products, meant for long term use, and to change the way your skin transitions.