August 29, 2019 3 min read

With so many skincare products on the market, it can be difficult to break down which products you may actually need. We’re here to help answer the dreaded question “where do I even begin?” To cut through all the clutter - we recommend starting with The Core Four.

Okay, but what’s The Core Four? The Core Four are the skincare essentials everyone needs including a Cleanser, Toner, SPF, and Moisturizer. Once you have those four core items down then you can start filling your medicine cabinet with targeted treatments.


Skincare Essential Step 1: Cleanser

The ultimate first step - cleansing is crucial to help remove make-up, impurities, dead skin cells, and excessive oil. Don’t believe us? Take a look at your other skincare products and you’ll notice that a majority say “apply to cleansed skin.” This is because without a clean base, you’re just adding products on top of the grime. We recommend a gentle yet effective cleanser that doesn’t strip away natural oils - like our Purifying Foam Cleanser


Skincare Essential Step 2: Toner

You cleansed - now what? While some skincare junkies may tell you that they don’t need a toner it’s actually an essential step to any skincare regimen! Toners help rebalance your skin’s pH levels, remove any residual makeup and bacteria, and gives the skin a much-needed dose of hydration. It’s important to make sure your toner isn’t alcohol-based as this can be very drying and can irritate acne-prone skin. Worried about finding the perfect alcohol-free toner? Our Clarifying Toner helps soothe and refresh skin with only the best ingredients.


Skincare Essential Step 3: SPF

The secret to anti-aging. It’s important to wear SPF at all times during the day (even when it’s cloudy out) as this will protect your skin from the unseen & harmful UVA and UVB rays which cause premature aging and burning. Especially on the delicate skin of the face and lips, SPF can be critical in preventing dry, chapped lips and painful skin. We recommend a physical sunscreen which acts as a shield by creating a barrier between your skin and the sun. Physical sunscreens are ideal for all skin types, protect from both UVA and UVB rays and are typically listed from SPF 30 to SPF 50.

Worried you’ll forget to apply sunscreen before heading out in the mornings? Keep your skin hydrated and sun-safe with a high performing anti-aging moisturizer like our Daily Moisture SPF 30 Concentrate! This must-have hydrates, combats free radicals, smooths fine lines and wrinkles and offers broad-spectrum sun protection - all in one. Want some SPF to protect your lips? Finish your look with our hydrating, SPF Perfect Pout Lipstick.


Skincare Essential Step 4: Moisturizer

Now that you got your daytime SPF moisturizer covered - it’s time to seal the deal with a night time moisturizer. Curious about why you need an AM and PM moisturizer? While we sleep, our skin repairs and regenerates itself. Other than being richer and not containing SPF, night creams are typically full of anti-aging ingredients and restore critical moisture to help repair skin. Looking for the perfect night cream? Try our Night Replenishment Concentrate!

Ready to begin your skincare journey but don’t want to buy products individually? Beverly Hills Dermatologist Dr. Kaplan has taken the guesswork out of skincare shopping with the Daily Regimen- a simple, yet highly effective, solution to help wear your best skin.

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