Why You Need A Skincare Regimen



We’ve arrived in 2019. And with the new year comes resolutions to better ourselves. And what better way to do that, then to start taking care of your skin?

Skincare is the easiest way to practice self care. It doesn’t require you to eat kale, it doesn’t require you to clean under your bed, and it doesn’t require you to set goals that are unattainable. With skincare, if you do it even for one day, you’ll see and feel the difference.

The easiest way to start taking care of your skin is to build a skincare regimen. By understanding each step and starting out simply, you’ll have an easier time sticking to it and a greater appreciation for how every step benefits you.

The most basic and effective skincare regimens are 5 steps or less. Here are the most essential steps and how they benefit your skin.



The first step is pretty self-explanatory. Dirt, oil, free radicals, pollution, sweat, and makeup build up on our skin throughout the day and night, and cleansing removes them to prevent pores from being clogged, while also prepping skin for the rest of your regimen. Choose a gentle, sulfate-free cleanser suitable for all skin types and suds up every morning and night (after removing makeup).

Dr. Kaplan Prescribes: Purifying Foam Cleanser



Toner is often forgotten, and it really shouldn’t be. The reason all lies in the pH balance of our skin. Skin’s optimal pH is 5.5. Any more alkaline than that and our skin will be tight and dry. Any more acidic and our skin will be oily. Cleansers by nature are more alkaline since their purpose is to strip our skin of impurities. Because of this, after cleansing our skin’s pH balance can be disrupted. Enter, toner. Toner works to rebalance the pH of the skin to get it back to the optimal level. In short, don’t skip it. Make sure to choose one that is alcohol-free and apply immediately after cleansing, morning and night.

Dr. Kaplan Prescribes: Clarifying Toner



If there’s one piece of skincare advice that’s been handed down the most throughout time, it’s to moisturize. Daytime moisturizers tend to be more lightweight, and often contain built-in SPF. Nighttime moisturizers are richer, contain more concentrated actives and don’t contain SPF. If your daytime moisturizer doesn’t include an SPF of at least 15, make sure to layer on a sunscreen specifically formulated for your face after your moisturizer.

Dr. Kaplan Prescribes: Daily Moisture SPF 30 Concentrate (AM) & Night Replenishment Concentrate (PM)


Now you’re ready to go forth and take care of your skin.

Shop our Daily Regimen here

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