Who started it? Double cleansing is a Japanese beauty method and it has been around for years. Especially Spas do it during a facial but it has finally arrived in our shelves and in our bathrooms and we are thankful. Why should I do it? We recommend double cleansing as a part of your nighttime skincare regimen. The reason why you should do it at night is because over the day your skin is exposed to makeup, sunscreen and dirt. Our skin does not function properly at night meaning it has a hard time repairing and regenerating itself when it is covered in toxic chemicals. Double cleansing allows your skin to better absorb the products you apply after your cleaning routine. We suggest you follow this routine with our clarifying toner, skin rejuvenation serum and last but not least our night replenishment concentrate for best results. Where to get it? Currently, we offer a double cleansing kit for $50 ($145 retail value). Our set consists of a milk cleanser, beauty oil (8 essential oils), foam cleaner, and 2 face sponges. The kit also comes in a beautiful navy blue leather case. Here is how you do it: Double cleansing is a way to cleanse the skin by unclogging pores and removing the dirt and makeup. Step 1: To effectively double cleanse, combine a milk cleanser with a few drops of the beauty oil, then massage it into your skin in circular motions for at least 1 minute. (Estheticians do this step for 2 minutes, with a steamer). This step will loosen your makeup (yes, you don’t need makeup remover wipes anymore), clogged pores, and dead skin cells, while infusing the skin with hydration. Rinse off with lukewarm water and use a cleaning sponge or a Clarisonic. Step 2: Apply the foam cleaner onto your wet palms, and work into a foam leather. You should apply the cleaner to your hands for best results since the ingredients won’t work well when rubbing the foam cleaner straight to your face. Wash your face with the foam and rinse it off with lukewarm water. Step 3: Finish your skincare regimen with toner, serum, and moisturizer for healthy and flawless skin.