February 25, 2021 4 min read

skincare trends 2021


Each year, new skincare trends emerge. From ingredients, to new products, routines and more, we’re always on the lookout to see what’s new, what’s hot and of course… what makes sense for your skin.

Keeping an eye on skincare trends can be overwhelming. With so many articles out there from trustworthy sources, how do you decide what trends are best for you? 

That’s where we come in!

Now that we’re a little bit into 2021, we wanted to share what some of the biggest trends are so far and what we’ve been seeing is trending with our customers and our products at KAPLAN MD Skincare. 


2021 skincare trends

At KAPLAN MD Skincare, we love this word; simplicity. That’s why we’re so happy to see more and more people moving towards this idea of skincare because it doesn’t need to be complicated.

Since there are so many products available it’s easy to get overwhelmed, which can often lead to long-winded and complicated skincare routines. What’s great is that people are embracing the idea of a simple skincare routine, one that doesn’t need a long-winded list of steps.

What does this mean though? 

It means more and more people will be embracing things like wearing less makeup, and using smarter products that do more for your skin than less (like our Diamond Contour Supercharged 1-Minute Daily Facial). Having a routine with less products involved that work smart with each other is the new thing we’re all looking for, and it’s worth it. 

Since day one, this has been the motto at KAPLAN MD Skincare and we’re so excited to see it take off! Wondering what we recommend? Well, our Daily Regimen is as simple as it gets while always using the best, most essential medical and organic ingredients. You can think of it as having a multi-vitamin for your skin!.

Calming Inflammation

With many of our daily lives changing over the past year, there’s been a bit of a rise in people suffering from various types of skin inflammation. This includes breakouts, redness, eczema, rosacea and everything in between. It’s important to note that these inflammations can also be triggered by stress and not just changes in your skincare routine, weather and more. 

In 2021, there’s set to be a trend in ensuring that our skin doesn’t get inflamed or uncomfortable. Luckily, there’s many ways to prevent and help reduce skin inflammation.

First and foremost, it’s important to take care of yourself. Focus on relieving stress, getting a good sleep and keeping up with you (simplistic) skincare routine. However, if you want to take this prevention to the next step, or be prepared for when your skin might become inflamed, there are some products that help.

For example, making sure you’re using products that house SPF in it (like our Daily Moisture SPF30 Concentrate) will ensure that UV ray exposure is minimal. On top of this, having a calming moisturizer (we recommend our Night Replenishment Concentrate) or a serum that helps with inflammation (one of our customer favorites is our Cellular Rejuvenating Concentrate).

Hand care

2021 Skincare Trends

There’s never been so much focus on our hands than right now. Being exposed to so much and using so many different products to avoid harmful bacteria, it’s important to remember that our hands need some extra love and care right now. 

In 2021, people are truly starting to realize how much focus their hands need. 

In this new year, people are looking for a hand sanitizer that actually does good for their hands (outside of just fighting bad bacteria). That’s why our Purifying Hand Sanitizer is certified Methanol-Free and isn’t rough on your hands. 

Psst. You’ll want to keep your ears and eyes open, because we have some fun surprises in this category coming!

Skincare as self care

If you’re a skincare lover like we all are, you know very well that it’s more than JUST a routine. It’s a form of self care. Those moments you have day in and day out treating your skin with the ingredients it needs to stay youthful and healthy, it’s meditative. 

That’s why, after a year like we’ve had, more and more people are looking at their skincare routines as a lovely ritual as opposed to a chore. 

Many people have started to focus on products that have a soothing, and calming scent to help improve sleep. There has also been a shift to relaxation skincare to help with this, like face masks and deep moisturizers that make your skin feel fresh.

What’s been trending at KMD

Now that we’re nearly two months into 2021, we’ve been seeing some clear trends with even our own community! Wondering what you’ve all been loving so far?

Well, there’s been a huge trend towards lip care with the KAPLAN MD Skincare community. Taking care of our lips during these times has been more important than ever, which is why we’ve seen you all loving our lip products!

We’ve also seen a trend moving just below your chin -- to your neck! Last year, we released our Diamond Contour Lifting Rose Quartz Neck Serum and since then we’ve been working to educate our community on how important it is to focus on this area. That’s why we’re so happy to see we’re all focusing on taking care of our necks!

Lining up with a trend toward more simplistic skincare routines, our products that are a part of our Daily Regimen have been trending up as well. Haven’t tried it before? You can grab a mini version to see if it’s for you with the Daily Regimen Discovery Kit!

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